Alright so the Colts and their bigot coach won 29-17. Unless they Iggles are playing I watch the game for the commericals. I guess it's the marketing degree or something. I saw some wretched commercials and some effective ones. Nothing stood out particularly though the themes seemed to be both violence and semi-naked men all evening.
The Toyota Tundra ads were the most effective because you really understood both the message and the product. Good ads do that. Bad ads don't. The sierra Mist ads were the worst. What was it with the ugly guy with a combover around his neck and daisy duke shorts? Ugh.
The Doritos ad at the supermarket checkout was good and my favorite was the dirty dog Budweiser spot. You had to love that pooch. The heart association commercial was gruesome. If driving a Chevy HHR gets a bunch of guys surrounding me stripping down I need to go get one today. CBS has all the commericals online at their website. The Coca Cola timeline ad for Black History month was touching and effective. By using the different shaped bottles you connected the events with the product.
Here's a test to show how bad ads don't work. Without checking the website and looking at the commericals tell me what product was being advertised by the spot where everyone was slapping each other instead of high fiving. How about the apes posing for the pictures at the zoo? What product did that one promote? If you can't remember that means they were wasted ads. The entire point of a commercial is for you to remember the product. I'll reveal the answer in the comments.